After the Associated Press reported that certain Google apps still track you even if you turned off location history, Google has changed its help pages and tried to clarify the issue. “We have been updating the explanatory language about Location History to make it more consistent and clear across our platforms and help centers,” Google told the AP in a statement.

The AP’s investigation found that with Location History off, Google still stores your coordinates when you open Maps or even do searches, even if they’re not related to where you are. After the report first surfaced, Google effectively denied there was a problem, saying “we provide clear descriptions of these tools.”

Google has now removed the misleading language on the Location History help page. It used to state that “With Location History off, the places you go are no longer stored.” Now, it says:

This setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps.

That doesn’t solve the ongoing challenge of disabling location services in other apps. It’s a convoluted process, as you need to log into Google, head to your Google account and then select “Manage Your Google Activity.” You then hit “Go To Activity Controls,” and flip the toggle under “Web and App Activity” to pause it.

The GDPR and other laws are designed to make it easy for consumers to understand when they’re being tracked and to easily opt out. The initial Associated Press report also caught the attention of US lawmakers. Senator Mark Warner told the AP that it’s “frustratingly common” for tech giant to “diverge wildly from the totally reasonable expectations of their users.”

Profit is Google’s main incentive to keep user location data, as it helps advertisers better target consumers. The EU Commission recently fined Google €4.34 billion for breaching EU antitrust rules, and potential GDPR fines can amount to 4 percent of a company’s yearly turnover. Following the report, US Rep. Frank Pallone called for “comprehensive consumer privacy and data security legislation” in the US.

Source: Associated Press

Is Complete Network the Right Fit for Your Business? Download Our Partner Evaluation Guide to Find Out.

We know that the first step toward better IT support is to research your options. We’ve put this guide together to aid you in that process.

It’s designed to give you an overview of our organization, so that you have the key information you need to evaluate our service fit.

This guide covers:

  • • Who we serve
  • • Who we are as an IT company
  • • Why you’ll benefit from working with us
  • • What your engagement will be like

Download it for free by filling out the form here.