Jeremy Wanamaker | May 25, 2025
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Organizations can unlock unparalleled insight into their operations, customer behavior, market trends, finances, and more through data analytics. McKinsey reports that companies that embed analytics and creativity into core decision-making achieve at least double the growth rate of their peers.
That’s an incredible gain in efficiency.
| “Gut instincts are never enough when it comes to your business decisions. You always need clear insights before you make your next move.” – Jeremy Wanamaker, CEO of Complete Network |
We want to help business leaders understand why data analytics is so important for a modern business. Whether you lead a small startup or a multinational enterprise, we’ll explain the rationale and practical application of data-driven business strategies through data analytics.
Optimizing internal business processes is paramount for boosting productivity, reducing costs, and fostering a more agile organization. Let’s look at how to use data to maximize the potential of your workforce, as well as how analytics platforms can support smarter technology outcomes.
Data-driven approaches to human capital management are transforming how organizations attract, develop, and retain talent. In 2023, this so-called “people analytics” market was valued just above $3 billion. Industry forecasters predict that, over the coming decade, we will see three-fold growth to reach nearly $9 billion.
The market’s consistent upward trend affirms the rising importance and interest leaders show in gaining insights into the workforce. They’re realizing that such data can significantly support their decisions in areas like team building, turnover reduction, and employee development.
Here are a few key benefits of using data-driven insights to make decisions about your human capital.
| Optimized Team Building | Unlocking peak team performance hinges on using data to model and match complementary skills and work styles to predict synergy and chemistry. |
| Predicting Turnover | Combating the high costs and disruption of employee turnover is made feasible by deploying the right data models. As the Harvard Business Review points out, some of these techniques are surprisingly accurate, reaching up to an 80% success rate in identifying at-risk employees. |
| Personalized Training | Moving beyond generic training, leveraging employee data enables the creation of highly personalized programs that cater to individual needs, skills, and shortcomings. |
Savvy leaders have shifted focus to seeing data not as a byproduct of IT but as a strategic asset that becomes the foundation for innovation and improvement. Organizations that excel in this domain are on track to gain significant competitive advantages through improved operational efficiency, enhanced security posture, better optimized costs, and neater alignment with business objectives.
For IT departments, data analytics proves invaluable, enabling teams to achieve the following outcomes:
The most effective business strategies are built on a foundation of knowledge and understanding. This section explores how the right analytics can lead to a more resilient supply chain and contribute to better financial performance.
The sheer volume and velocity of data generated across the supply chain, from sourcing raw material to final delivery, is truly mind-boggling.
Modern analytics tools deliver unprecedented insight and greater transparency, which in turn helps identify inefficiencies and build a more resilient network of suppliers across the complete supply chain.
For example, enhanced visibility through real-time tracking of inventory and shipments fosters more accurate demand forecasting and facilitates supplier performance monitoring through KPIs. Such visibility, in turn, allows leaders to identify reliable partners, proactively address supply issues, and negotiate better terms.
Moreover, given the current global climate, with its unpredictable tariff hikes and trade disruptions, data analytics has become essential for achieving true resiliency. Through data-driven simulations, organizations can gain foresight, rigorously test their supply chain strategies, and implement synchronized responses across procurement, operations, and finance.
The scope of financial data extends from simple one-line invoices to intricate cash flow models and revenue predictions. Organizations utilize these various data points to clearly understand and communicate their overall well-being and standing.
When financial data are effectively interrogated, leaders will uncover patterns that reveal their company’s true strengths and weaknesses. They’ll identify which products/services truly drive profitability, which customers deliver sustainable value, and which processes consume disproportionate resources.
It’s even more powerful when leaders can formulate questions that provide insight into the future. Great questions illuminate what metrics can’t, such as hidden potential, untapped markets, and the next bold move worth making.
| Dig Deeper Into Why Data Analytics Benefit Your Business |
Building a customer-centric organization relies on a deep understanding of customer interactions and the impact of business activities. Our final section focuses on how leaders use analytics to design better marketing campaigns, increase sales, and make customers happier.
Customer support metrics provide unparalleled visibility into every facet of the customer journey and pain points. Leaders who develop sophisticated analytics capabilities around these metrics can identify precise levers for improving satisfaction, reducing effort, enhancing retention, and ultimately driving customer lifetime value.
The most successful organizations see support metrics not as mere performance scorecards but rather as valuable assets for creating differentiated experiences. According to Zendesk, the most important customer service KPIs to track include customer satisfaction score, customer effort score, social media metrics, churn, and ticket reopens.
In business, nothing happens until someone sells something. This fundamental truth underscores the importance of sales as the primary engine of business growth and sustainability.
However, the art of selling has evolved from human intuition to sophisticated, data-rich strategies. Hyper‑personalization, detailed journey mapping, and sentiment analysis are some of the game-changers that data analytics makes possible.
| Enhance Your Data Insights by Enhancing Your IT With The Help of Experts Near You | |||
| Albany, New York | Charlotte, North Carolina | Savannah, Georgia | Bluffton, South Carolina |
Modern organizations are embracing data and growing more reliant on those digital systems.
Complete Network team helps businesses gain decisive control over their data while streamlining the efficiency of their organizations.
Contact us any time, we’re here to help!
In an ideal world, technology would be a consistent source of competitive advantage and benefit for small and midsized businesses. The reality is that many fail to realize that confidence.
Without the right resources and support, even a highly skilled technology team can become overwhelmed by the growing list of technology management duties. When important tasks get neglected, it creates ripple effects throughout an organization that damage productivity and efficiency.
The co-managed IT services model solves these problems by providing your existing IT team with all the support and resources they need to successfully plan, manage, and defend your network technology.
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